Candy Crush Saga Ads Features
All artwork owned by Midasplayer AB/ King.
I have worked on several smaller features for the two different teams in Candy Crush Saga. In these features, I work with junior artists and also guide and coach them as we work together. Here are some of those which have gone live!
Out Of Lives Continuation. We make it easier for players to get more lives to continue to watch Ads from this overlay popup.
Onboarding Experience for Ads. We wanted to introduce to players the Ads experience with some light narrative touch. Here are some exploration sketches done by me.
The final results done by another artist looks awesome!
Tutorial for Ads. A simple tutorial that appears as a set of instructions. The filmstrip continues the theme and narrative of Candy Crush Saga's Ads.
A lot of exploration was done on the 'filmstrip' idea. The curved one is the most appealing and fits with the wonky Candy Crush style the best but it didn't work quite so well in landscape mode.
One of the important things was to show the players that they get a life after watching the ad and to give that sweet rewarding feeling!